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Mission Illogical: Movie Promotion Puts Lives 'at Risk'
Pings: 1 - Written by Jafo Friday, 05 May 2006 
The management of The Los Angeles Times said a musical promotion for Paramount Pictures' upcoming movie, "Mission: Impossible III" was designed to turn the "everyday news rack experience" into an "extraordinary mission." But the stunt created a real mission for federal law enforcement officers who had to evacuate patients and staff at an area veterans' medical facility last week. The plan was to conceal digital audio players in 4,500 randomly selected newspaper boxes around Los Angeles and Ventura County. When newspaper buyers opened the racks, the six inch long, two-and-a-half inch wide red plastic boxes -- connected to activator switches on the news rack doors -- would play the easily-recognizable "Mission: Impossible" theme song. A photo of the movie's star, Tom Cruise, adorned a promotional poster on the front of the racks, although there was no warning that the door...

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