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Maximize the Power of Google AdWords
In the brick-and-mortar world of advertising, ‘big is better’: bigger billboards are better attention-grabbers; ‘big, spectacular’ TV commercials with lots of special effects and a Steven Spielberg as director is guaranteed to make people sit up and take notice; a full-page, full-color newspaper or magazine ad with spectacular visuals or a well-known ‘face’ or personality will beat out a ¼ page, black and white announcement ad composed of lines of words, no matter how elegantly phrased or humorously written.
This is the ‘real’ world, where the golden rule applies – “He who has the gold, makes the rules.” In other words, the big, multi-billion dollar corporations rule – they have the money, the people and the clout to erect gigantic billboards, buy television and radio airtime to the point that you see and hear nothing b...
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